Marketing Strategy Justification with a Model Essay

Marketing Strategy Justification with a Model - Essay ExampleAs a brief overview for the companys product offering, it can be said that, the companys product offering includes mainly developing modish technical schoolnology devices in the field of pyrometrics, ceramic insulation, ceramic filtration, technical ceramics and respective(a) kinds of products of porous nature. The company, Mantec Technical Ceramics Limited is a leader all over the ball in the B2B domain, in regards to their solution based offerings for highly innovative process and materials of ceramic technical (Mantec Technical Ceramics, 2012). Overview of Market The world, today, is getting increasingly dep give upent on technology. Ever since the widespread evolution of internet, emerging from the US during the middle of 1990s, people have started to integrate and align their lives in relation to the developments happening in damage of technology and the latest communication devices. The four generations comprisin g of Baby Boomers, Generation X, Generation Y and the Millennium Generation have increasingly got dependent on the latest technological developments like the high end touch screen mobile phones, tablets PCs, laptop computers and the highly modernized I pads for availing the convenience and facilities provided by various products and operate offered by todays fast evolving Ecommerce based companies (National Tour Association, 2002, p. 17). This huge inclination of consumers worldwide for various kinds of technological devices have automatically triggered the implore for various small and vital components required for the exertion of these high tech devices. One particular product, which has become a key component for the development of these high tech technological devices and has experienced a sudden peak in demand, is the multi layer ceramic capacitors. The need for these ceramic capacitors has been tremendously high in markets, which produces high end portable devices in mass s cale. As of todays date, a large amount of these portable technological devices in manufactured in chinaw atomic number 18 and South East Asian countries, with them being recognized as the global hub for manufacturing of portable electronic products (Rajan, 2010). Identification of Market With the increase in demands for the latest technology high end portable devices by consumers all around the globe, there has been a tremendous spike in demand for the production of capacitors of ceramic nature. This demand for ceramic capacitor products has been increasingly high in markets where there has been a massive and large scale production for these high end technological devices. The good Asia Pacific markets are increasingly considered as a global hub for production of electronic devices of portable nature (Rajan, 2010). Going by a micro aim comparison of the demand forecasted for this multi layer ceramic capacitor on a market by market basis, it can be said that there are three scena rios that are arising in terms of future growth prospects in this particular capacitor segment. In China, there has been a rising demand for the production of various portable devices like laptops, mobile phones and devices of similar nature. As a matter of fact, the demand for multi layered ceramic capacitors