Car Rental Business plan Essay

The purpose of this business plan is to raise $300,000 for the development of a car rental agency while showcasing the expected financials and operations over the next three years. The Car Rental Agency Inc. (â€Å"the Company†) is a New York based corporation that will provide the rental of economy, standard, and luxury automobiles in its targeted market. The Company was founded in 2009 by John Doe. 1.1 Products and Services As mentioned above, the Car Rental Agency will be actively engaged in the rental of economy class, standard, and luxury vehicles for tourists and vacationers within its targeted market. A bulk of the Company’s revenues will come from the daily rental charges for vehicle usage. The business will also recognize revenues from the sale of insurance services and gasoline charges to customers. At the onset of operations, the Company intends to have a leased fleet of 30 vehicles. The third section of the business plan will further describe the services offered by the Car Rental Agency. 1.2 The Financing Mr. Doe is seeking to raise $300,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. 1.3 Mission Statement The Car Rental Agency’s mission is to become the recognized leader in its targeted market for renting affordable vehicles to the general public on a daily basis. 1.4 Mangement Team The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the automotive industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations. 1.5 Sales Forecasts Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years. 1.6 Expansion Plan The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals, tourists, and business travelers within the target market. 2.0 Company and Financing Summary 2.1 Registered Name and Corporate Structure The Car Rental Agency, Inc. The Company is registered as a corporation in the State of New York. 2.2 Required Funds At this time, the Car Rental Agency requires $300,000 of debt funds. Below is a breakdown of how these funds will be used: 2.3 Investor Equity Mr. Doe is not seeking an investment from a third party at this time. 2.4 Management Equity John Doe owns 100% of the Car Rental Agency, Inc. 2.5 Exit Strategy If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Car Rental Agency. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings. 3.0 Products and Services Below is a description of the car rental services offered by the Car Rental Agency. 3.1 Daily Car Rentals The primary source of revenue for the business will come from the direct daily rental of the Company’s fleet of approximately 30 vehicles. The Company will have three tiers of rentals including economy, standard, and luxury. Management expects that 75% of all rentals will fall into the economy or standard class. A limited number of luxury vehicles will be held on the lot for wealthy tourists and business travelers. Daily charges to clients will range from $49 to $99 per day depending on the type of vehicle they intend to rent. 3.2 Insurance Fees and Ancillary Services In addition to daily charges made to vehicle renters, the Company will earn secondary streams of revenue from the sale of additional insurance. This is an important secondary steam of revenue for the business as sales of additional car insurance will generate substantial gross margins for the Car Rental Agency. Additionally, the Company will charge substantial fees to customers that do not return the vehicles with full gas tanks. Approximately 25% of the Company’s aggregate revenues will come from the sale of insurance and gas fees. 4.0 Strategic and Market Analysis 4.1 Economic Outlook This section of the analysis will detail the economic climate, the car rental industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2009, at which point the economy will begin a prolonged recovery period. However, Car Rental Agencies typically operate with a strong degree of economic stability as business travelers will continue to need vehicles for their business trip needs. 4.2 Industry Analysis Within the United States, there are more than 5,000 companies (that operate one or more locations) that provide daily car rental services to the general public. Each year, these businesses aggregately generate more than $20  billion dollars of revenue and provide jobs to more than 120,000 people. Aggregate payrolls in each of the last five years have exceeded $3.1 billion. This is a mature industry, and the future expected growth rate is expected to equal that of the general economy. As mentioned above, despite the currently high gasoline prices, the industry will continue to remain profitable as business travelers will continue to require rented vehicles during their business trips. 4.3 Customer Profile In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc. 4.4 Competitive Analysis This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition. 5.0 Marketing Plan The Car Rental Agency intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Car Rental Agency. 5.1 Marketing Objectives †¢ Establish relationships with airports and travel agents surrounding the target market. †¢ Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising. †¢ Develop an online presence by developing a website and placing the Company’s name and contact information with online directories. 5.2 Marketing Strategies Mr. Doe intends on using a number of marketing strategies that will allow the Car Rental Agency to easily target tourists and business travelers coming to the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Car Rental Agency will also use an internet based strategy. This is very important as many people seeking local services, such as car rental agencies, now the Internet to conduct their preliminary searches. Mr. Doe will register the Car Rental Agency with online portals so that potential customers can easily reach the business. The Company will also develop its own online website, which will include functionality for people to book and pay for vehicle rentals directly through the Company’s online platform. This marketing feature is common to most companies that rent cars to the general public. The Company will also place advertisements on major travel portals such as Expedia, Orbitz, and Travelocity. Mr. Doe will also develop relationships with local travel agents that will make arrangements for rentals among people that are traveling through the target market. 5.3 Pricing In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page. 6.0 Organizational Plan and Personnel Summary 6.1 Corporate Organization 6.2 Organizational Budget 6.3 Management Biographies In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section. 7.0 Financial Plan 7.1 Underlying Assumptions †¢ The Car Rental Agency will have an annual revenue growth rate of 16% per year. †¢ The loan will have a 10 year term with a 9% interest rate. †¢ The Owner will acquire $300,000 of debt funds to develop the business. 7.2 Sensitivity Analysis In the event of an economic downturn, the business may have a decline in its revenues. However, among business travelers, renting a car is a necessity. As such, the Car Rental Agency will be able remain profitable despite a drop off in tourist activity. 7.3 Source of Funds 7.4 General Assumptions 7.5 Profit and Loss Statements 7.6 Cash Flow Analysis 7.7 Balance Sheet 7.8 General Assumptions 7.9 Business Ratios Expanded Profit and Loss Statements Expanded Cash Flow Analysis

Interesting characters Essay

Miller also uses many dramatic devices to attain emotional intensity at the beginning of Act Two. The use of short sentences and many pauses allow the audience to speculate about the state of John and Elizabeth’s relationship and wonder why it has turned out this way. Two examples of short lines are ‘I am’ and ‘aye’ an example of the pauses is ‘he eats, she watches’. The pauses and short lines allow the lines to have time to sink in therefore potentially creating more emotion, but also making us sad at their separation. The use of Elizabeth and John having an argument creates tension and the way Elizabeth ‘hurt and very coldly’ says ‘good then let you think on it’ before ‘she stands and starts to walk out of the room’. It is clear from the beginning of the scene these characters are withholding information about the nature of their separation, this causes the audience to come to some upsetting and hasty conclusions. Miller’s use of dramatic devices in Act Two helps the play achieve its emotional intensity. The play has a few themes throughout which repeat themselves. Firstly power is a large theme of the play constantly being bought up. In fact the one thing all the characters have in common is there lust for power, Reverend Parris uses the witch trials to gain power and respect. Abigail and her allies work for the court in order to get power, this is shown when Elizabeth says ‘she raises up her chin like the daughter of a prince and says to me I must go to Salem Goody Proctor; I am an official of the court! ‘ This shows she is working for the court in order to gain power. Elizabeth would like to have power over Proctor. Power is often exploited in the western world, The Crucible shows that people made this same mistake in Salem. Power is an extremely sensitive theme able to evoke deep emotions. The second theme is hysteria, the girls are completely hysterical at the end of Act one this is linked to power as some think that the use of hysteria can help gain power. The hysteria moves the audience and keeps them deeply involved in the play. The final theme is dignity, which has been lost throughout the play up until the last part of the play where proctor gains a great deal of respect, and dignity. In Act one Tituba has her dignity stolen, from her as does Abigail and the other girls. In Act Two John loses his dignity when he refuses to tell the court about Abigail. Themes play a major part in maintaining emotional intensity at the end of Act One and the beginning of Act Two. It is clear that The Crucible is emotionally intense at the end of Act One and beginning of Act Two. Miller creates this intensity by employing dramatic techniques and drawing upon contextual significance to present two intense, but contrasting scenes. Even though the original audience would have found it emotional on different scales, it is obvious that all audiences would find it emotionally intense to some extent. Miller achieved emotional intensity by his use of dramatic techniques, interesting characters, allegorical significance and emotive themes.

Infidelity across the country Essay

There is a rise in infidelity across the country. It is becoming more common; affecting everyone from celebrities, presidents, married couples, and new lovers. People are more openly talking about infidelity. Infidelity has been on the rise for some time now and is expected to continue to rise. Free dictionary.com defines infidelity as unfaithfulness to a sexual partner especially a spouse. Infidelity statistics show cheating is on the rise; over 50% of both men and women have had a sexual relationship with a person other than their spouse during their marriage. There are many different causes and effects of infidelity, mostly negative, but some can be positive. One possible cause is availability and opportunity. There are so many options of cheating—emotional, cyber, and sexual. There are even more ways to hide it, most believe they will not get caught. When the opportunity arises, it is too tempting for most people to pass up. I took a survey in the class to see what fellow classmates believed was the most common cause of cheating. 60% believed that a change in perspective is the leading cause to infidelity. Another cause is technology. Technology makes cheating easier than it ever has been. Numerous people visit online chat rooms and dating sites. Several of those people stay in contact with their online friends, on a daily basis. According to the infidelity statistics nearly 60% of internet users flirt over internet. 40% of them have engaged in sexual conversation. 50% have contacted their online friends. Online porn directly contributes to divorce. There is a direct correlation between online infidelity and sexual affairs. Some people cheat for the thrill of the adrenaline. Knowing cheating is prohibited, they get a rush or high. These people want to avoid boredom in their life. They feel their life is predictable and they want to live on the edge. Familiarity can also play a role in cheating. As time passes, people know their partner very well; this can lead to lack of excitement. If excitement is found elsewhere it can drive a person to cheat. These people believe the grass is green er on the other side. When they become attracted to another they act on it. There are emotional feelings which can lead to infidelity. If one partner feels they are superior to the other, they believe they should cheat. They justify their  behavior by feeling they deserve to be with someone equal to them. Another factor is unexpressed anger or a desire to get even. If a partner has previously been caught cheating, the non-cheater may decide to cheat. They believe if they cheat, both will be equal, thus making them feel better. This type of reaction tends not to play out well, for either side. There are physical factors that play into infidelity. Not all people age gracefully. Some people cheat if they get the chance. They want to prove they still can. As their age increases, their self-esteem decreases. They begin to wonder if they are still attractive to the opposite sex. Many people get into an affair just for the affirmation they still have it. Another physical factor is the environment they grew up in. If children are raised in a home where parents or other family cheat, they believe it is perfectly alright. Young individuals are taught, by family and friends, to believe that monogamy is unnat ural and cheating is acceptable. They then apply this learned behavior to their own life. This further increases the trend of continuous cheating. Another cause of the increase in cheating is different sexual experiences. One sexual partner may be more experienced, leaving them bored with their less experienced partner. Some people have a sexual addiction, like Tiger Woods. He had an amazing life, #1 golfer, nice house, beautiful wife, good family, but it still wasn’t enough for him. He admitted to multiple infidelities while married. He also confessed to having a sexual addiction, which he sought treatment for. However, this could not save his marriage; it ended with a public divorce. Celebrity affairs impact the rise in cheating. These affairs are made public, talked about on TV, in magazines, and on the radio. The mistresses are followed by the press, offered money for their story, and become celebrity-like overnight. The most recent public example is focused on General David Petraeus and his biographer, Paula Broadwell. The General worked for the CIA, he willingly resigned after news of the affair was made public. In his resignation note he stated, â€Å"I showed extremely poor judgment by engaging in an extramarital affair. Such behavior is unacceptable, both as a husband and as a leader of an organization [CIA] such as ours.† Not only did this have a negative impact on his marriage, but his life long career as well. The most well-known affair would be with President Bill Clinton and Monica Lewinsky. Clinton struggled with the decision to talk publically about the  affair. He contacted a friend for advice on if he should come out with the truth. He stated â€Å"I didn’t do what they said I did, but I may have done so much that I can’t prove my innocence.† His friend advised him to tell the truth, he said the American people will forgive adultery but not lies. People spoke of impeaching him, but this never happened, he finished out his term. The effects of cheating are devastating. It affects the person on the receiving end more than it does the cheater. Infidelity can have effects on both partners. Not all relationships can make it through this hard time. A majority of people affected by infidelity want to let the relationship go and move on. The person, who was cheated on, ends up with a shattered self-image. He/she is infected with severe self-doubt and blame. They can’t help but become depressed or even suicidal. This could cause them to lose faith/trust in both people and relationships. People directly affected by infidelity are more likely to be insecure or angry. If they do not seek professional help it could result in continuous problems. Most effects of cheating are negative, but there are a few positive results. Infidelity could cause one, or both partners, to seek much needed professional help. Some issues can be worked through, but require both time and work. If a couple makes it thru an occurrence, they could form a stronger bond, and become thankful for what they do have. The most critical/significant cause of cheating is a lack of emotional intimacy. Over time, the love almost dies. Couples make the poor choice to remain in these dead relationships for long periods of time. The need for love and feeling of importance is crucial to the survival of a relationship. If a partner feels neglected they may seek love from an alternative source. Spending too little time with a partner leaves them feeling their needs and/or desires are unmet. Women are more prone to cheating if they feel unaccepted, and unloved. When affection is missing it can drive an individual to cheat. The rise in infidelity has a tremendous impact on the lives of many people. There is a marriage crisis in America. In 2010, less than 50% of Americans were married. A half century ago almost 75% were married. Happiness in marriages has dropped, and divorce rates have gone up. If something is not done to decrease infidelity, theses rates will continue to go up.

Information Technology Infrastructure Library Term Paper

Information Technology Infrastructure Library - Term Paper Example All these are aimed at service delivery and eliminate the errors. Incident management deals with the preparedness of the system to deal with occurrences that emerge into the system with a potential threat of causing deterrence on the operation of the system. Its main goal is to ensure that normal operations of the business are restored immediately following such a setback. Continual Service Improvement (CSI) is one set defined in the ITIL volume which aims at ensuring that IT services comply with the ever changing business environment. It should be noted that ITIL could prove very expensive and almost inappropriate for non-commercial users who could benefit from such a system of IT service management. The business world as we have it today has experienced changes in technological management and applications. The use of computer technology has become necessary in varying proportions. Consequently, computer technology has been a requisite for any business. However, the technology has come embodied with challenges and additional requirements. Companies have failed to understand to what extent they can use computer technology or information technology systems. Even in circumstances where the companies understand the scale of application of information technology they fail to understand which one is the best system to adopt. While investing in Information Technology Systems, companies should consider the costs of buying, installation and training that comes with the new technology. This should be after the company has established the suitability of the system to the company’s operations and compare the rate of return associated with the technology. In this light, the appropriate technology is one which, although not cheap to install, will give the employees and the management easy time to integrate adapt to while ensuring efficiency in business operations throughout. Therefore, methods that have been

Biochemistry of Nutrition Assignment Example | Topics and Well Written Essays - 500 words

Biochemistry of Nutrition - Assignment Example The mechanisms included in DNA tolerance are a replicative bypass of template damage with gap formation and translesion DNA synthesis. This paper attempts to throw light on DNA repair by direct repair mechanisms. The major source of base damage upon exposure to UV radiation at wavelengths near absorption maximum of DNA is the production of photo products such as cyclobutane pyrimidine dimers and 6-4 pyrimidine-pyrimidones. The photoproducts mediate DNA damage by posing serious threats to viability and functional integrity of cells by interfering with vital processes including DNA replication and transcription. The reversal of DNA damage through photoreactivation is a mechanism that involves the repair of photoproducts. The light-dependent process reverses DNA damage through monomerization of cis-syn-cyclobutyl pyrimidine dimers. Furthermore, the trans-syn-cyclobutyl pyrimidine is also repaired through the light-dependent repair process. The process involves the formation of a DNA complex with photoreactivating enzyme. The complex absorbs light (>300nm) which causes the repair of the damaging photoproducts after which the native DNA is restored after the release of photoreactivating enzyme. The depletion of one or more nutrients results in sporulation in Bacillus subtilis. A spore product called thyminyl-thymine adduct is formed when Bacillus subtilis is exposed to UV radiation at ~240nm. The repair of spore photoproduct occurs during early germination and is mediated through the SP-specific repair process. Furthermore, spore photoproducts are also repaired through nucleotide excision repair system. The formation of O6-Methylguanine occurs as a result of damage caused by the presence of alkylating agents such as N-methyl-N-nitrosoguanidine.

CNET article reviews and reflections Essay Example | Topics and Well Written Essays - 1000 words

CNET article reviews and reflections - Essay Example Google plan is to make the region open for business since with increased circulation of information Africa will become more viable as market. In retrospect, Google has worked in Africa on the mobile platform; in 2009, it allowed cellphone users in Uganda to get information of weather and sports through text queries. It has also collaborated with France mobile to cut down the cost of SMS services in the region. In my opinion, this is a progressive move, and it shows that Google as a company is capable of combining a profit making venture with its social responsibility of ensuring Africa is opened to the world in terms of telecommunication. Furthermore, it will have indirect impacts by forcing the telecommunication companied to lower their SMS costs because of competition from Google. Ultimately, while Google will stand to make a tidy profit, it has considerably increased Africa’s networking potential. The space shuttle endeavor, which has been in orbit 25 times since it was constructed two years ago, is set to take its valedictorian flight perched on the back of a jet. This is to give the public a chance for one last viewing before it takes its place in the museum. The endeavor is set to fly across Houston landing in Ellington refuel at the Field Army Airfield in El Paso White sands then proceed to S Francisco, NASAs Ames Research Center, Sacramento until it is finally returns to California on a three days trip. The endeavor, was commissioned in 1978 to replace the challenger which was destroyed in a takeoff accident, after that, it made 24 more trips many of them to assemble the international space station. The first ever trip by a spaceship through a metropolitan area. It is a complex process which is going to involve a sizeable team of engineers, who will be ensure the route used is the best possible, without too much disruption. It is going to involve a lot of restructuring and moving

Public Relations - Professionalism. Big Pitch Assessment Essay

Public Relations - Professionalism. Big Pitch Assessment - Essay Example However, the market condition is better than ever. The luxury consumer market has expanded and there is a great demand for private jet services not only in terms of lifestyle requirements but also for business needs (Okonkwo, 2007, pp.237). In addition, according to an industry study, the sharp uptick in charter jet demand was also brought about by an increase in holiday travel and the fleet optimization introduced by private jet companies (Avinode 2011). This latter development is supported by a report last year, which found that such optimizations (ex. one-way pricing, guaranteed access and lifestyle positioning) became industry innovations that have made charter look more attractive than ever (Wynbrandt 2012). Europe is also on the verge of recovery and executives such as Eric Connor of NetJets Europe are bullish about the future of the industry (Connor 2012). The business case for luxury travel was also reported by the New York Times when it found that many business travelers use chartered flights in order to skip the holes and delays of commercial air travel system (Sharkey 2012). Million Air with its fleet of four jets that can accommodate six passengers bound for London, Zurich, Jersey and Monaco would be able to establish a foothold in the European market. In a brief situational analysis, the following key issues were revealed: A European economic recovery is underway leading to an increase in chartered jet passenger demand in the region where Million Air operates in. Aside from the traditional clientele who looks for luxury and prestige in their travel, there is also the emergence of business travelers who require swift and efficient travel directly to their destination (Sharkey 2012 ) There are huge shifts in the industry brought about by technological changes as well as the increase in demand for innovative solutions to travelling needs. Million Air enjoys the premium quality of the brand, while the market has potential. On the other hand, it is a ne w company and competition could threaten its viability. PR STRATEGY The following are the PR plan objectives: 1. To position the company as a high profile leisure based private jet service; 2. To create brand awareness within at least 50% of our target audience prior to the launch on the January 2013; and, 3. To help increase the company bookings by 20% by September 2013. The proposed PR strategy will span one year and would aggressively push for pre-launch awareness-building, an integrated communications strategy that will support the launching activities and, follow up PR activities to further augment and sustain the momentum garnered. At the core of this strategy is a set of high profile activities to be staged in Million Air’s destination cities: London, Zurich and Monaco. GENIUS IDEA The campaign slogan is "accessible luxury". The plan focuses on the implication of premium experience at the same time will evoke concepts like efficiency and practicality. It is not about p itching luxury at a tampered cost since the market understands how quality can never come cheap. Instead, the campaign will go back to the fundamentals behind the business: why clients turn to private jets in the first place. The luxury narrative will be complemented by consistent messages about being available, being timely, being fast, among other concepts that communicate how